Four North Carolina A&T freshmen students walked through downtown Greensboro and “sat-in” at the Woolworth's whites–only lunch counter and asked to be served.
Kiwi merino brands launch world s first regenerative wool platform
15 Feb, 2021 12:30 AM
4 minutes to read
By: Sally Rae
The New Zealand Merino Company and global merino brands Allbirds, Icebreaker and Smartwool are working with growers to create the world s first regenerative wool platform .
In a statement released last week, the companies said they were doing their part to tackle the impact of the global fashion industry which was responsible for 10 per cent of annual greenhouse gas emissions worldwide.
They were working with 167 sheep growers to create the platform that represented more than one million hectares in New Zealand.
On-farm emissions represented about 60 per cent of the emissions associated with woollen products and were their biggest opportunity to lower their impacts, the statement said.
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